Sonia Bitton, the much-admired creator behind Galerie de Bijoux and Sonia B says, "My love of jewels, which began when I was a young girl, steered me into all facets of the jewelry business. There is nothing quite like taking a design concept and turning it into a precious piece of jewelry that only the most discerning buyer can appreciate."
Before Studio Sonia B, Sonia traveled worldwide to jewelry design hot-spots such as France, Italy, Israel, and every U.S. fashion center. Inspired, and with her own unique sense of style, she would go on to create her own avant-garde designs. Sonia's love of fabulous stones makes her designs so unique and glamorous.
Sonia goes on to say, "During my early career I worked for several large jewelry companies; from the design stage to managing all manufacturing and distribution channels - I was involved in all aspects of the business. Specialty stores, including giants such as Neiman Marcus, Saks Fifth Avenue, and Bailey, Banks & Biddle, were regular customers along with A+ haute couture boutique stores and catalogues."
A woman of many talents, now with her own successful line, Sonia describes her exciting responsibilities, "As Managing Director, I am responsible for creating and running all aspects of the business. I continue to travel the world in search of ideas to ultimately create products that are expressive, elegant and wearable. I am always trying to set trends, to be different, to be among the best and to please the most discriminating and demanding clients, myself included.
With a great eye for design and a fashion-forward vision, Studio Sonia B and Galerie De Bijoux have achieved multi-million dollar sales both here in the US and abroad. She has developed a large and devoted customer base that adores her designs and awaits with anticipation the launch of every new collection. Galerie De Bijoux, her show on ShopNBC, has average sales of approximately $200,000/hour, grossing $20 million annually over the past decade.
This could only have been achieved through her genuine love for what she does “my work is my fun”…says Sonia. “I am more inspired by the women I meet, in person, than the ones I see on magazine covers; having direct contact with my customers is so important to me ... my goal is to create designs that define a personal style and make the wearer feel good with attention to fine detail, using honest materials, and most importantly to offer great value".
Sonia also specializes in one of the kind custom-made pieces created to encompass every detail of her client specifications, using precious metals and diamonds or one-of-a-kind rare gemstones.
“I love the process of working with a client and, through designs and redesigns, bring to life an engagement ring or cocktail ring that was the customer’s own inspiration; my clients often have wonderful unique ideas and love to contribute to the design process."